30 Nov

The influence of Instagram for business

Posted by Rob Kendal on 30-Nov-2017 11:25:06

Social media can be one of the best sources of traffic for your website and can give buyers the opportunity to engage with your business in more personalised ways and in a manner that suits their particular buying habits

One of the most influential platforms out there today is Instagram and we have a brilliant infographic to share on the rise and rise of Instagram and how it's affecting buying decisions.

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Topics: Social Media

08 Feb

Improve your small business social media [infographic]

Posted by Rob Kendal on 08-Feb-2017 14:13:09

If there's one thing we love, it's social media. On a personal level, it's a great place to express your opinions, show off your personality and interact with your peers.

When it comes to small business social media, well, the sky's the limit! Putting your business out there on social media lets you show off your business expertise, gives people a behind the scenes look at your business and your brand's personality, and, not only that, but helps build leads and drive new business.

We're going to look at some simple do's and don't's to help you improve your small business social media presence.

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Topics: Social Media Guides & Infographics

20 Jan

Using social media for marketing: LinkedIn best practices

Posted by Rob Kendal on 20-Jan-2017 12:36:40

We love the good folks over at Sprout Social. They offer a market-leading social media platform and are all-round good guys. They also write a lot of helpful content around social media and how using social media for marketing can help drive leads and grow your network.

In our latest article, we're going to share an outstanding infographic of theirs on LinkedIn best practices - how to use it for your business and how LinkedIn can become a valuable tool in your marketing toolbox. 

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Topics: Social Media Guides & Infographics

09 Jan

3 reasons you should be using LinkedIn to boost sales lead generation

Posted by Vicky Limerick on 09-Jan-2017 15:29:21

Have you ever wondered whether LinkedIn would support your business, especially when it comes to your sales lead generation strategy? Well, if your customer base is predominately B2B, then the simple answer is yes! 

We're going to share our top 3 reasons why we love LinkedIn and give you 3 reasons why we think you should be making LinkedIn work harder for your sales pipeline.

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Topics: Social Media Lead Generation B2B Sales

24 Aug

8 basic social media marketing mistakes to avoid [infographic]

Posted by Erika Dobson on 24-Aug-2016 13:46:48

With the amount of resources available to social media marketers, you’d think it would be easy to start the ball rolling with your social media marketing. However, this isn’t the case for many new marketers and businesses venturing into the social media sphere for the first time.

Trying to start up your social media marketing alone or in a hurry is usually where errors are introduced and mistakes are made.

We've got a great infographic to share from the clever folks at Digital Marketing Philippines that highlight some of the most common social media marketing mistakes to watch out for and improve.

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Topics: Social Media

05 May

Boost your social media engagement with these social media trends

Posted by Rob Kendal on 05-May-2016 15:39:55

We've talked a lot in the past about how to create a customer profile for your business and how you can use customer profiles in different ways 

Well, one great way to reach your target audience is by engaging with them on social media. But even the most active social users can find that their engagements and interactions with their follower base dips, or isn't as effective as it once was.

So just how can you increase your social media engagement? This time, we're going to look at different ways you can use visual posts, video, and imagery from emerging 2016 social media trends to boost your social media engagement and keep your audience coming back for more. We've also got a fantastic infographic by the good folks over at FanBridge who say it all with their image.

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Topics: Social Media Inbound Marketing

13 Apr

5 Social Media Marketing Tips for Beginners and Professionals

Posted by Erika Dobson on 13-Apr-2016 15:16:29

It doesn''t matter if you're a small business or a large corporation. Every marketer has a desire, nay, a NEED, to connect with your target audience on a deep and personal level. If you listen to what your target audience is asking for, you can use social media marketing to point them in the right direction, usually to your website or blog.

In this article, we're going to share some great social media marketing tips that we use ourselves to reach our ideal clients online.

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Topics: Social Media Inbound Marketing

15 Feb

How to use Instagram for business [infographic]

Posted by Rob Kendal on 15-Feb-2016 13:45:51

For business, reaching out to your identified target audience through the power of social media is a must for just about all companies as part of their marketing mix.

Business are relatively comfortable using the more popular networks, such as Facebook and Twitter, but there are a couple of other really popular networks, such as Instagram, that often get overlooked as a great way to raise your business profile. 

We're going to share a great infographic and some tips and tricks to help you use Instagram for business and take advantage of a social network that many of your competitors won't be!

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Topics: Social Media Guides & Infographics

14 Dec

Twitter etiquette: how to grow your Twitter followers the right way

Posted by Rob Kendal on 14-Dec-2015 12:30:00

Social media for business is an important part of your overall marketing strategy. There are a lot of articles about how to get started with social media, guides on how to run a successful social media campaign, what platform is right for what, and when the best times to post updates are.

The thing that's missing, however, is an explanation on the subtle online social rules, the etiquette. When and how should you respond to questions? Who should you follow and why your choices are important?

We're going to explore the finer points of Twitter etiquette, how to grow your twitter followers the right way, and how to get the best from your business twitter account.

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Topics: Social Media

03 Dec

Social media for business: running a successful social media campaign

Posted by Erika Dobson on 03-Dec-2015 09:00:00

Social media for business is a hot topic at the moment as more and more businesses are starting to recognise the need to feature themselves where their audience hang out.

The need for a strong social media presence for your business is right up there with having a great website and social media integration should be one of the questions you ask your web designer.

The traffic from the different social media platforms is now highly targeted meaning that visitors are more likely to become customers rather than people who have found your site through a search engine. 

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Topics: Social Media Guides & Infographics Inbound Marketing

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