19 Nov

Generate more business leads with social media: a starter guide

Posted by Erika Dobson on 19-Nov-2015 20:39:49

Twitter is a great platform for getting involved in social media for business. In fact, we've got a great article to help you get involved with Twitter hours to start generating business leads. But what about your other social media options? Which ones are right for your business and what sort of content is right for each platform?
Let's explore why social media is an important part of the business marketing landscape, from engaging with customers directly to re-enforcing your brand, and raising your online profile...
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Topics: Social Media Guides & Infographics Lead Generation Inbound Marketing

09 Nov

Which networking groups in Yorkshire are best for new business leads?

Posted by Rob Kendal on 09-Nov-2015 16:30:00

Ahh it's a very leading question isn't it? There are many ways to find and generation new business leads and lots of questions to ask, but business networking is a fantastic way to spend some face to face time with your potential customers. After all the old axiom of 'people buy from people' still holds true today.

However, the answer to the question, 'which Yorkshire business networking group is best?' is, in truth, really more about which networking group is best for you. 

We'll take an informative, objective look at some of the most popular business networking groups in Yorkshire including BNI, 4Networking, Yorkshire Chamber of Commerce, and The Yorkshire Mafia. We'll see what they're about, how they work, what costs are involved, and what you can hope to get out of them. 

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Topics: Guides & Infographics Lead Generation

02 Nov

4 mistakes lead generation companies make when finding business leads

Posted by Rob Kendal on 02-Nov-2015 16:04:00

If you're thinking of looking for a good way to generate business leads then using lead generation companies is a great place to start. In fact, we have a list of some top questions to ask lead generation companies before you commit to them.

However, being able to generate numerous, quality, leads is a fine-art and not without complications, and some trial and error. Make sure you're up to speed with the common pitfalls with our top 4 mistakes lead generation companies stumble into when finding business leads and more importantly, learn to avoid them...

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Topics: Lead Generation B2B Sales

19 Oct

Marketing objectives & setting SMART goals to achieve them

Posted by Rob Kendal on 19-Oct-2015 13:00:00

Defining and establishing solid marketing objectives is a crucial part of being able to progress with any marketing campaign and the various stages:

  • Planning the campaign
  • Executing the campaign
  • Measuring the results
  • Repeating a successful process

But how can you set off on the right foot and make sure you're not just going through the motions, or that you've even delivered an effective campaign? Well hopefully by being SMART about it you can set and achieve marketing goals like a pro...

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Topics: Guides & Infographics Lead Generation Inbound Marketing

08 Oct

Top 3 causes of cash flow problems in SMEs and how to solve them

Posted by Rob Kendal on 08-Oct-2015 10:16:00

A common reason why a business might not succeed is because of poor cash flow. It sounds simple on the surface: you need more coming in than you have going out. But, like most things this is the tip of the iceberg and there are a lot more factors involved in assessing where your cash flow has gone off course and how to steer it true again.

In this article, we'll examine the 3 of the top causes of cash flow problems in small to medium enterprises and some ways to turn things around, pushing that red into the black!

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Topics: Lead Generation B2B Sales

06 Oct

Should SMEs be using Twitter to find new business leads?

Posted by Rob Kendal on 06-Oct-2015 14:14:00

It's hard to over-emphasise the need for any business to have an active social media presence that is well curated, and supplied with engaging content on a regular basis. But it doesn't have to end there; there are many ways to leverage the power of social media for your business to both grow your business network as well as reach out to new customers and ultimatley generate new business leads.

One of those ways is by using the popular, yet often misunderstood social networks, Twitter and its numerous Twitter hours. Making the most of Twitter hours could help you reach more local businesses, and new generate business leads for your particular products and services..

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Topics: Social Media Lead Generation

06 Oct

7 Questions To Ask Lead Generation Companies Before You Commit

Posted by Rob Kendal on 06-Oct-2015 13:05:45

Without business, you have no business, right? Generating solid business leads, both high in quantity and quality, is an important objective for most businesses. However, it can be a challenge for small and medium sized businesses to continually fill their sales funnel with quality leads and so they often look to bring in a third part, or outsource the task to lead generation companies.

But not all lead generation companies are created equal. Here are 7 questions that we think are pretty vital to ask any company whom you're considering giving the important task of generating you more leads and ultimately more business to, ensuring you get a great return on investment.

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Topics: Lead Generation

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