05 May

Boost your social media engagement with these social media trends

Posted by Rob Kendal on 05-May-2016 15:39:55

We've talked a lot in the past about how to create a customer profile for your business and how you can use customer profiles in different ways 

Well, one great way to reach your target audience is by engaging with them on social media. But even the most active social users can find that their engagements and interactions with their follower base dips, or isn't as effective as it once was.

So just how can you increase your social media engagement? This time, we're going to look at different ways you can use visual posts, video, and imagery from emerging 2016 social media trends to boost your social media engagement and keep your audience coming back for more. We've also got a fantastic infographic by the good folks over at FanBridge who say it all with their image.

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Topics: Social Media Inbound Marketing

13 Apr

5 Social Media Marketing Tips for Beginners and Professionals

Posted by Erika Dobson on 13-Apr-2016 15:16:29

It doesn''t matter if you're a small business or a large corporation. Every marketer has a desire, nay, a NEED, to connect with your target audience on a deep and personal level. If you listen to what your target audience is asking for, you can use social media marketing to point them in the right direction, usually to your website or blog.

In this article, we're going to share some great social media marketing tips that we use ourselves to reach our ideal clients online.

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Topics: Social Media Inbound Marketing

12 Apr

Marketing goals: put your marketing objectives BEFORE your brand

Posted by Rob Kendal on 12-Apr-2016 12:18:31

Everyone likes to talk about themselves to a degree and keeping your outward communications true to your brand (see the buzzword, on-brand) is really important. But, how do you work your brand into your marketing goals and other digital marketing material?

Today we're going to explore why your brand is greater than the sum of its parts, why your logo isn't as important as you might think, and how branding should come last when it comes to meeting your marketing objectives.

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Topics: Inbound Marketing

08 Apr

5 great places to find free images for your website

Posted by Erika Dobson on 08-Apr-2016 11:38:13

Ahh, everyone loves something for nothing don't they? In this article we're going to share some helpful places to find free images for your website, blog or marketing content.

When it comes to using strong images to help during a website redesign, using images for your marketing, be it your website, email campaigns, brochures, or other material, using professionally shot images, or appropriate stock images can make your content shine, give your designs a lift, and take your content to a new level.

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Topics: Website & Graphic Design Inbound Marketing

29 Mar

How to fix your content marketing strategy [infographic]

Posted by Rob Kendal on 29-Mar-2016 09:10:35

Content marketing gets a bad rap sometimes because, often, the results aren't immediate and it can seem like a lot of effort with little return in sight. However, like many marketing strategies, content marketing is a long term game and needs a lot of time investing in it to get the best from the other end.

If you've arrived here because you're already on the content marketing train then that's great, and hopefully we can help you improve your content marketing strategy to really start driving conversions and traffic in your favour.

So let's take a look at how to fix your content marketing strategy by comparing the approaches of a novice and a veteran marketer...

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Topics: Lead Generation Inbound Marketing

24 Mar

Better business networking in Yorkshire: up your game with 10 tips

Posted by Rob Kendal on 24-Mar-2016 21:03:00

Business networking is one of many great ideas to help generate business leads, and recently we wrote an article which helped business owners like you discover more networking groups in Yorkshire to get your business out there.

Now, we're going to offer some advice, tips and tricks that we've collected along the way that will help novice and veteran networkers alike get the best from their business networking events and meet ups.

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Topics: Lead Generation Inbound Marketing

10 Mar

Business blogging part 4: promote your blog & grow your blog audience

Posted by Rob Kendal on 10-Mar-2016 21:10:01

Well here we are, already at part 4 of our business blogging series. We've looked at some good reasons why you should start a blog and looked in more detail at the how to start a business blog. In the most recent article we looked at some of the most popular blogging platforms to physically create and publish your blog with.

This time, we're looking at how you go about promoting your content and how to grow your blog audience using some tried and tested strategies and inbound marketing at the heart of your blog promotion efforts.

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Topics: Guides & Infographics Inbound Marketing Business Blogging

03 Mar

Business blogging part 3: the 4 best blogging platforms for business

Posted by Rob Kendal on 03-Mar-2016 10:30:00

Here we are, part three in our business blogging series. Part one explored some great reasons why you should start a business blog, and part two saw us go into more detail on how to start a blog in a few simple steps.

In this instalment we're going to take an objective view of the most popular and best blogging platforms and tools, and ways to publish your content to get it out there to the masses.

We'll be looking at WordPress, Ghost, Blogger, and let's not forget, your own website!

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Topics: Lead Generation Inbound Marketing Business Blogging

01 Mar

A handy guide to content management systems [infographic]

Posted by Rob Kendal on 01-Mar-2016 08:11:41

We've spent part one and part two of our recent business blogging series looking at why you should start a business blog and how you can start to blog for your business. The next part in the series will see us delve into the physical publication and hosting of your blog including what platforms and content management systems are available to you.

Before we get to that though, we thought it would be good to have a little primer on content management systems, discover what they are, how they can help you keep control over your website and blog content, and get an overview of the most popular platforms out there today.

Let's take a look...

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Topics: Guides & Infographics Inbound Marketing

26 Feb

Business blogging part 2: how to start a blog in 3 easy steps

Posted by Erika Dobson on 26-Feb-2016 16:01:16

With part one of our series on business blogging, we shared five reasons why your should start a business blog and how it can be a valuable marketing tool in your toolkit. 

In the second part of our complete guide to business blogging, we're going to look at the 'how' of starting a business blog, from the ground up. It might be that you've covered some of this ground already, but hopefully we can catch you at some point in your journey and help you get unstuck, whether that's by giving you a little boost, or spurring you on to kick-start the process again.

So, let's look at the best steps to take on how to start a blog for your business.

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Topics: Lead Generation Inbound Marketing Business Blogging

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