09 May

Marketing planning process: 11 steps to marketing strategy gold

Posted by Rob Kendal on 09-May-2017 09:08:00

There are lots of ways to plan out your company's marketing strategy, but the best marketing planning process will start with your goals (making them SMART of course!) and your customers.

We've unearthed a great infographic covering 11 steps and areas to consider in your marketing planning process to make sure you're exploring all the digital marketing avenues open to you when setting out on your next campaign or period of growth.

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Topics: Guides & Infographics

19 Apr

Improve conversion rate optimisation through better landing pages

Posted by Rob Kendal on 19-Apr-2017 12:09:47

If you've not discovered our active Facebook page yet (and why not?!) then head over there for regular tips and tricks on how to improve your marketing.

Our most recent video tackles the topic of what makes a great landing page. Landing pages are a fundamental part of any solid conversion rate optimisation (CRO) effort; get the landing page right at the start and it's an easier task to tweak and track what can make 'good' into 'great'. 

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Topics: Guides & Infographics Marketing Videos

17 Feb

Conversion rate optimisation: 9 easy ways to convert more visitors

Posted by Rob Kendal on 17-Feb-2017 15:24:36

A strong website is the cornerstone of any online marketing campaigns. If you're not selling directly through your website, via ecommerce, then your business website should be a large part of your lead generation strategy. The key to turning your visitors into leads for your sales department is through conversion points.

The art of getting your lead generation spot on, to maximise your conversion rates, is through a process called conversion rate optimisation. We've got a great infographic from our friends over at Start Blogging Online with 9 easy ways to do just that!

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Topics: Guides & Infographics Lead Generation

08 Feb

Improve your small business social media [infographic]

Posted by Rob Kendal on 08-Feb-2017 14:13:09

If there's one thing we love, it's social media. On a personal level, it's a great place to express your opinions, show off your personality and interact with your peers.

When it comes to small business social media, well, the sky's the limit! Putting your business out there on social media lets you show off your business expertise, gives people a behind the scenes look at your business and your brand's personality, and, not only that, but helps build leads and drive new business.

We're going to look at some simple do's and don't's to help you improve your small business social media presence.

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Topics: Social Media Guides & Infographics

20 Jan

Using social media for marketing: LinkedIn best practices

Posted by Rob Kendal on 20-Jan-2017 12:36:40

We love the good folks over at Sprout Social. They offer a market-leading social media platform and are all-round good guys. They also write a lot of helpful content around social media and how using social media for marketing can help drive leads and grow your network.

In our latest article, we're going to share an outstanding infographic of theirs on LinkedIn best practices - how to use it for your business and how LinkedIn can become a valuable tool in your marketing toolbox. 

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Topics: Social Media Guides & Infographics

10 Jan

Productivity hacking part 2: want, can, have

Posted by Rob Kendal on 10-Jan-2017 15:30:19

In part 1 of our productivity hacking article, we talked about the system we use at CreatedRed Media, The 3 T's of superior productivity. Now, in the exciting conclusion, we'll be introducing another method that works for us and helps us squeeze the most out of every minute - the Want, Can, Have method.

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Topics: Guides & Infographics

29 Nov

Essential digital marketing tools for 2017 [infographic]

Posted by Rob Kendal on 29-Nov-2016 07:46:18

It's been quite the year in 2016, but as we look to 2017 and beyond, it's always a good idea to get your marketing strategy in order for the upcoming weeks and months. We're very much about the use of tools and apps to aid our marketing and we've never lived in as golden an age as we do today. 

Thanks to the clever folks at Smart Insights, we just had to share their stunning essential digital marketing tools for 2017, an infographic highlighting the best of breed tools and software platforms for the different parts of the inbound marketing lifecycle.

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Topics: Guides & Infographics

14 Nov

Productivity hacking part 1: the three T's of superior productivity

Posted by Rob Kendal on 14-Nov-2016 08:45:00

Being able to achieve more with our time has always been a strong focus in our business. We've spent a lot of time and trial and error working out the best system to help our team produce better work in less time, with fewer resources.

In a two-part article, we're going to take a dive into the productivity hacking techniques and processes we've spent time honing and finely tuning to help us maximise our output whilst maintaining our quality. They work for us and they can work for you too!

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Topics: Guides & Infographics

07 Nov

Facebook Workplace alternatives: 5 great options you can use instead

Posted by Andy Allerton on 07-Nov-2016 12:10:20

Facebook recently announced a completely new service for businesses looking to improve their communications, Facebook Workplace. It looks great, and it has some big names already using it to boost productivity and communicate better. However, it isn't free and, although Facebook's personal platform is well-established and proven, Facebook Workplace is a new player to the marketplace.

If you're considering Facebook Workplace, but aren't sure, or would like to see some other options, then we've got 5 powerful Facebook Workplace alternatives to explore.

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Topics: Guides & Infographics

19 Sep

Inbound marketing for tech companies: 5 ways to improve tech marketing

Posted by Rob Kendal on 19-Sep-2016 13:08:59

We meet a lot of businesses that struggle in one way or another to generate new leads, fill their sales funnel, and essentially, get their message out there.

One of the most common industries that finds marketing a big challenge is technology. Whether this is a physical technology product, such as 3D printing, or a virtual solution, such as ecommerce analytics, technology businesses can find themselves missing the mark when it comes to their messaging. 

So how can we help improve marketing for tech companies? Why, by learning to be more inbound of course. Oh, and some of these great ideas...

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Topics: Guides & Infographics Inbound Marketing

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About CreatedRed Media

We're a creative inbound marketing agency in the heart of Yorkshire ready to help B2B companies grow.

If you're looking to grow your business through reaching your target market, converting visitors, and generating more leads then we can help.

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