21 Nov

Best blog article length: what is the ideal length for a blog post?

Posted by Andy Allerton on 21-Nov-2016 08:01:45

We've written a number of articles on reasons why you should start a blog and how to go about creating one. I've even presented at a number of events, extolling the virtues of reaching your ideal clients through content and blogging.

But one question keeps coming up time and again: just what is the ideal length for a blog post? Well, it's time to find out through research-backed evidence and plain old science! 

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Topics: Business Blogging

02 Sep

How to write better marketing content and avoid the clickbait trap

Posted by Rob Kendal on 02-Sep-2016 15:32:54

If you've spent any time exploring marketing these days you'll no doubt be on the look out for any ways to improve the quality of your content; how to make your content more appealing to your audience and, in short, how to write better content.

Well, we've got some great tips in this article especially when it comes to avoiding producing content that puts your customers off. That's right, we're talking about you, Mr. Clickbait!

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Topics: Inbound Marketing Business Blogging

10 May

Business blogging part 5: making a profit from your blog

Posted by Rob Kendal on 10-May-2016 15:14:04

You've got a great blog, you've done the research and you've worked through producing some great content that people want to read, but what now?

All your hard work should be starting to work for you and whilst having thousands of visitors per month is really exciting, how do you utilise that traffic and start making a profit from your blog? 

After a bit of a break from the series, here we are with the final instalment in our 5-part saga on how to start, grow, and profit from a business blog.

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Topics: Lead Generation Inbound Marketing Business Blogging

10 Mar

Business blogging part 4: promote your blog & grow your blog audience

Posted by Rob Kendal on 10-Mar-2016 21:10:01

Well here we are, already at part 4 of our business blogging series. We've looked at some good reasons why you should start a blog and looked in more detail at the how to start a business blog. In the most recent article we looked at some of the most popular blogging platforms to physically create and publish your blog with.

This time, we're looking at how you go about promoting your content and how to grow your blog audience using some tried and tested strategies and inbound marketing at the heart of your blog promotion efforts.

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Topics: Guides & Infographics Inbound Marketing Business Blogging

03 Mar

Business blogging part 3: the 4 best blogging platforms for business

Posted by Rob Kendal on 03-Mar-2016 10:30:00

Here we are, part three in our business blogging series. Part one explored some great reasons why you should start a business blog, and part two saw us go into more detail on how to start a blog in a few simple steps.

In this instalment we're going to take an objective view of the most popular and best blogging platforms and tools, and ways to publish your content to get it out there to the masses.

We'll be looking at WordPress, Ghost, Blogger, and let's not forget, your own website!

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Topics: Lead Generation Inbound Marketing Business Blogging

26 Feb

Business blogging part 2: how to start a blog in 3 easy steps

Posted by Erika Dobson on 26-Feb-2016 16:01:16

With part one of our series on business blogging, we shared five reasons why your should start a business blog and how it can be a valuable marketing tool in your toolkit. 

In the second part of our complete guide to business blogging, we're going to look at the 'how' of starting a business blog, from the ground up. It might be that you've covered some of this ground already, but hopefully we can catch you at some point in your journey and help you get unstuck, whether that's by giving you a little boost, or spurring you on to kick-start the process again.

So, let's look at the best steps to take on how to start a blog for your business.

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Topics: Lead Generation Inbound Marketing Business Blogging

22 Feb

Business blogging part 1: 5 reasons you should start a business blog

Posted by Erika Dobson on 22-Feb-2016 20:00:00

Blogs are very popular these days, everyone and their dog seems to have one. In reality, very few businesses actually consider blogging to be of any importance, let alone an ongoing part of their marketing strategy. So why is business blogging important, and why should you start a business blog?

Well, as an agency that's a regular contributor to the world of content via this blog you're reading right now, we thought it would be helpful to write a number of related articles around creating, writing, and publishing content to a regular blog for your business, starting with why blogging is a good idea in the first place.

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Topics: Guides & Infographics Inbound Marketing Business Blogging

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