We've spent part one and part two of our recent business blogging series looking at why you should start a business blog and how you can start to blog for your business. The next part in the series will see us delve into the physical publication and hosting of your blog including what platforms and content management systems are available to you.
Before we get to that though, we thought it would be good to have a little primer on content management systems, discover what they are, how they can help you keep control over your website and blog content, and get an overview of the most popular platforms out there today.
Let's take a look...
Content management systems power the web
Whilst there is an astonishing statistic floating around that web that states as much as 45% of businesses don't have a website, for those that do, harnessing the power of content management systems, or a CMS for short, is a popular option.
Using a CMS offers a way for website owners and managers to take control over their content and website without having to know programming languages, or have a design bone in their body.
Choosing a CMS and understanding the options available to you as a business owner when commissioning a website or starting a website redesign can be a daunting task. CMS's are an area of technology that are stuffed with jargon and offer a myriad of options starting with which one to choose.
Of course, it's quite likely that the choice will be out of your hands, depending on who you choose to develop your website. If you choose an agency, or some freelancers, then it's reasonable to expect them to have experience in - or certainly a learning towards - one particular CMS over another, for various reasons.
At Red Guerrilla, we opted for the WordPress route. We find WordPress very flexible, yet hugely powerful, and great for things like search engine optimisation. Also, because we put our clients first, it's a great choice for them too because of the ease of use, small learning curve, and it gives them true ownership of their website since WordPress is an Open Source offering and not a proprietary system that we built.
If you choose to go it alone and set up and self-host your website, then you have the run of the web, so to speak, and can make a choice that's right for you and suits your style of working best.
Know your CMS with this ultimate guide
So, without further ado, here is a fantastic infographic (originally provided by Bluehost) giving you a great understanding of the best of breed and most popular CMS platforms out there today.
Source (Original infographic by Bluehost)
Interesting take away facts and figures
I'm sure you'll agree that there is some definite food for thought and interesting figures that the infographic throws up. Here are a few of our favourites:
- WordPress powers almost 20% of the entire web, with 1 in 5 websites being powered by the platform;
- WordPress has close to 30,000 plugins available that extend the functionality of a website even further;
- Joomla has over 35 million downloads to date;
- Drupal boasts close to 20,000 pre-made themes, so no matter your tastes there should be a great looking design to suit your business;
- Prestashop has a thriving community of over 1/2 million active community members.
Now you can see how the best stack up
Choosing a content management system to power your website should be easier now that you have some valuable knowledge of how popular some are over others, what options you have for extending them with modules and plugins, the size of their user bases and the types of support and documentation available to you.
Do you know of any other content management systems? Do you use one now that you particularly like? Let us know your thoughts in the comments.