Simple & effective real world customer profile example

Posted by Rob Kendal on 14-Oct-2015 12:16:00

How can you reach your ideal customers if you don't know who they are and what they're looking for? Well in our previous post, "3 Steps to create an ideal customer profile and buyer personas", we talked about how you can use your customer knowledge and investigation to create a picture of your ideal customer 

If you're struggling to get started, or would simply like to see an example of a great customer profile then look no further, we've got a great customer profile example for you right here.

image of a customer profile example with blog title text overlaid

Buyer persona recap

A buyer persona is a semi-fictional generalisation of your ideal customer. They help you delve into the mindsets of your customers (existing and potential) and understand their needs better; what drives them, what their challenges are, and how you can help them. It makes it easier to tailor your content to the needs of different groups.

By now, you should have a nice pile of research gathered from your existing customers and have in your mind a profile starting to form of what your ideal future clients and customers look like. However, creating a really strong picture of a customer takes a bit of practice to get all the details just right. Sometimes it's nice to have an example already filled out for you to refer back to as you build your own. 

A real-world customer profile example

So, without further ado, here is a complete buyer persona example that we've based on other real-world customer profiles and buyer personas. We call him Example Edward.

Image of completed customer profile example to help you create your own


Next steps

You should now have everything you need to create your own great buyer personas, allowing you to more effectively target your ideal customers with remarkable, educational content and attract them to you like moths to a flame. 

Be sure to grab our free buyer persona worksheet below if you're like more help and a blank profile builder to work with as many times as you need.

Would you like to know more about buyer personas?

Well we've got just the trick. You can download our buyer persona template worksheet below to learn how to create strong buyer personas and help target your ideal customers more effectively.

Build brilliant customer profiles and buyer personas with our handy worksheet

Topics: B2B Sales Inbound Marketing

Written by Rob Kendal

Rob has enjoyed a rewarding career in technology, from IT infrastructure through to software development, working with clients such as Virgin Holidays and the NHS. He understands the needs, challenges and logistics involved in making technology work for business and how to market it effectively.
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