Marketing is vital for any business. Fact. If no one knows about you, your products and services, and in the right way, then not much is going to happen, right?
As a marketing agency, we're quite keen on this marketing stuff and even more so on inbound marketing methods, strategies and tactics. In fact, we're a fully fledged inbound marketing agency and have been for some time.
We're also a HubSpot Certified Partner Agency which gives us unprecedented access to their top minds and means we know our inbound marketing onions (they're quite choosy about who they let into their partner program you know!).
But how does this help you and your business? Well, if you're considering exploring an inbound approach to your marketing or have been introduced to the HubSpot platform and are thinking of going it alone, it might be worth considering using a partner agency to join you on the road to marketing perfection.
Actually we've got 5 benefits why it's a great idea to team up with an inbound agency to help manage your HubSpot services.
If you'd like to dive right in to the benefits of hiring an agency to manage your HubSpot services
then click right here.
Update: if you're not sure where to start when it comes to planning out your best marketing campaign yet, our marketing strategy blueprint can help your business growth goals.
Why HubSpot at all?
You may have heard the buzz around inbound marketing and how it's been consistently transforming the marketing strategies of companies across the world (and Yorkshire of course, which is a little closer to home!).
Let me drop a bit of knowledge at your feet:
"Inbound campaigns achieve higher ROI than outbound campaigns. This holds true across different company sizes and budgets"
- State of Inbound Report 2015
'Inbound' is a label given to the evolution that has transformed the digital marketing landscape into a large juggling act of many different aspects: social media engagement; a business website; a regular blog; search engine optimisation; and of course some paid search advertising doesn't hurt.
The problem with all these different approaches and platforms is that they don't talk to each other, at least not easily. This means discovering what's working and why, becomes more difficult. In turn, attempting to prove a strong ROI is nearly impossible.
Enter HubSpot, the ultimate tool of the trade
Not only does HubSpot allow you to directly participate in all these various marketing activities, right there from the platform itself, but it reports, measures and analyses each of them: both individually and as they interact with each other.
So, if you want to know how well your social media posts did in October - no problem. More importantly, if you want to know which social media posts led to your blog, which led to your website, which led to a conversation about your products with a potential client - done! HubSpot has you covered.
B2B, B2C, and even not-for-profit businesses of all shapes and sizes experience powerful results (you can read the full low down in our State of Inbound Report 2015). What's more, HubSpot offer a wealth of training resources and material, priding themselves on their customer service and passion for helping their customers gain success.
You're bound to sell it, you're a HubSpot partner
Yes, we are a HubSpot Certified Agency Partner, but this isn't a case of 'we recommend HubSpot because we have to'. We drink our own Kool-Aid here at Red Guerrilla and use HubSpot ourselves, on our own paid licence, because it works!
"We leverage the HubSpot platform to provide both our own company and our clients with a world-leading suite of tools to turn any business into a marketing leviathan."
- Rob Kendal, Red Guerrilla MD
Here are some of the outstanding features you'll find packed into HubSpot's tidy platform:
- Website integration and content management system
- Heavy-duty marketing analytics
- Social media scheduling, management, and monitoring
- Blog creation and search engine optimisation built right in
- Heaps of marketing automation
So why do I need an agency's help?
The fact of the matter is that all companies can benefit from switching their marketing towards an inbound approach; we've even got a great guide to inbound marketing here.
But - and it's a big 'but' - when the whole aim of any marketing campaign is to ultimately generate more sales out the other side, you need to make sure you're squeezing every drop of your investment and getting the most from it. Plus, there's the matter of being able to measure the results of any marketing campaign and their effect on your bottom line.
Spinning all the necessary marketing plates at once is no easy undertaking and everyone can use additional help.
There are many benefits to using an agency to manage your HubSpot services and inbound campaigns for you, but here are our top benefits:
Creating and running a successful inbound marketing campaign takes a lot of effort and time: a consistent and frequent effort to research and create a supply of engaging content for your target audience; and the time it takes to achieve this, which can be 10-15 hours per week across your team.
As well as the content to fuel your campaigns, there are also the related tasks and jobs that all add up to a winning inbound marketing strategy, such as:
- managing social media feeds
- analysing campaign results and progress
- setting up lead-nurturing workflows
- writing blog posts
- producing larger content offers (ebooks, whitepapers, etc.)
Of course, this is all in addition to the core purpose of your business.
If you're a smaller business, or don't have a dedicated team or department to look after your marketing campaigns, then there is a good chance that something will start to slip, and it's more likely to be your inbound campaign efforts than your regular business activities.
By using an external agency to manage all of these tasks for you, you can get on with the running and growing of your business whilst a dedicated team of inbound experts help create and fuel your sales generating machine.
2. You save money
On the surface, hiring a dedicated inbound marketing agency can seem like a daunting and costly investment. However, it's much more cost-effective to bring a HubSpot partner on board to help run your campaigns than the alternatives - i.e. hiring an internal staff, or simply doing it yourself.
By hiring an internal staff member, it's likely to cost you about the same as hiring a specialist inbound agency, but it's also likely they will take more time to get up to speed with your company and culture, as well as learning how to run an effective inbound campaign.
Going solo, although seemingly the cheapest option, will cost you more in terms of time and take your focus away from the other important areas of your business.
Specialist businesses have specialist skills; what you're getting in an inbound marketing agency is much more than a helpful team that manage your HubSpot account.
What you're actually doing is hiring your own team of inbound marketing experts with a range of skills across a number of channels:
- Content production;
- Social media management;
- Web design.
ROI is key here. By bringing a dedicated agency on board, you're getting the most from your investment: your campaigns will be delivered and managed efficiently, and you'll have a raft of resources to call upon should your goals change.
What reports like the State of Inbound Marketing 2015 show is that regardless of budget (companies interviewed highlighted budgets from £20,000 to £4 million), all businesses see a return on investment.
3. HubSpot agencies have more experience with HubSpot
In order to become a HubSpot Certified Partner (just like us), an agency has to complete an extensive and comprehensive training program designed to ensure that the participating agency has the necessary skills to:
- Create and implement a successful inbound marketing campaign;
- Manage the HubSpot platform on behalf of their clients;
- Deliver the highest quality of inbound services to delight their clients;
And that's just the training...
Don't forget that the staff within these agencies are using the HubSpot tool each and every day, have a wealth of experience in its power and feature-set, and run campaigns within HubSpot for their own agencies!
Because of the extensive training and experience, HubSpot partner agencies can complete tasks faster and work around issues more quickly than less-experienced users would be able to.
4. Partner agencies have a HubSpot Bat-phone
Another perk of being partnered with HubSpot is that agencies can get their hands on a broad range of extra resources that can help you out.
Because sitting still in the world of digital marketing is never a good idea, HubSpot partners have access to a large internal training and materials library to allow them to keep their knowledge up to date and as fresh as possible.
HubSpot partner agencies, depending on their partner tier, have the chance to explore and familiarise themselves with new HubSpot features and product releases, and they also have a direct line to HubSpot support staff.
5. Your ROI is presented to you comprehensively and regularly
Without being able to track and measure what marketing efforts are working and which aren't, it becomes very hard to justify any future or continued investment in certain marketing activities.
Sure enough, it's nice to have a dedicated team of inbound professionals at your disposal, direct access to HubSpot, and save bags of time, but it's measurable results that matter!
The problem with digital marketing is that it involves so many different, disparate activities that mean proving ROI is one of the toughest challenges facing marketing professionals today. Fortunately, the HubSpot platform has the means to both tie all these activities together and, most importantly, analyse and report on how they're doing - what's generating the right revenue, where your leads are coming from, etc.
Because HubSpot is so transparent (and so should any reputable inbound agency be!) and easy to use, you can log in from anywhere at any time and see what's working well across your marketing efforts.
Of course, your chosen agency should provide you with regular, detailed reports, but you should also feel comfortable that you can pop into your HubSpot dashboards at any time and see the real-time results for yourself.
Two heads are better than one; an agency and you are better together to help your company grow
There are loads of benefits to both moving your marketing to an inbound methodology and working with a HubSpot partner agency to deliver your inbound services and manage your HubSpot marketing platform for you.
We've hopefully highlighted some of the strongest ones with this article.
Let us know in the comments if you have any experiences with using an inbound agency or if you'd like to know more about what one can do for your business.