25 Oct

8 vanity marketing metrics to ignore and what to analyse instead

Posted by Rob Kendal on 25-Oct-2016 14:36:54

When it comes to digital marketing, there are tons of facts, figures, stats and metrics to take a look at and keep your eyes on. But there are so many, it's easy to get excited about the wrong ones, interpret the data incorrectly, or be distracted by others. 

Let's take a little time to understand which of the major and most common marketing metrics to ignore and the alternatives you should be paying attention to.

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Topics: Inbound Marketing

21 Oct

7 stats that will help you sell inbound marketing to your boss

Posted by Rob Kendal on 21-Oct-2016 16:09:05

 

Whether you're a marketer, team leader, or senior sales person, if you've discovered inbound marketing and its potential for huge success, it's quite likely your champing at the bit to start using it in your own business. However, if you're not in a decision making position, you've got some convincing work ahead involving the directors or senior management team.

Don't worry though, we're here to help. We've put together 7 powerful, persuasive facts and figures to help you sell inbound marketing to your boss and highlight how successful inbound marketing can be and why your business should seriously consider making the switch.

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Topics: B2B Sales Inbound Marketing

03 Oct

Advertising vs Marketing: what's the difference & why is it important?

Posted by Rob Kendal on 03-Oct-2016 07:08:00

At some point, you're going to want to shout to the world about your products and services, but what's the best way to do it? Short term advertising, or the long game of marketing? Is there a difference?

For many people the two words are just interchangeable terms that describe the same thing. In this modern world of digital marketing, they're more like two sides of the same coin, closely linked and supporting one another. Yet there is a distinct difference when it comes to advertising vs marketing in the digital world.

By understanding the differences in approach and execution, you'll be able to make better use of your marketing and advertising partners and help get the best for your budget.

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Topics: Inbound Marketing

19 Sep

Inbound marketing for tech companies: 5 ways to improve tech marketing

Posted by Rob Kendal on 19-Sep-2016 13:08:59

We meet a lot of businesses that struggle in one way or another to generate new leads, fill their sales funnel, and essentially, get their message out there.

One of the most common industries that finds marketing a big challenge is technology. Whether this is a physical technology product, such as 3D printing, or a virtual solution, such as ecommerce analytics, technology businesses can find themselves missing the mark when it comes to their messaging. 

So how can we help improve marketing for tech companies? Why, by learning to be more inbound of course. Oh, and some of these great ideas...

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Topics: Guides & Infographics Inbound Marketing

15 Sep

Business Checklist: 8 steps to Search Engine Optimisation success

Posted by Rob Kendal on 15-Sep-2016 13:06:00

Recently, we were introduced to a fantastic infographic by our marketing cousins over at Digital Marketing Philippines. Their really helpful guide to building a stronger search ranking through 8 simple search engine optimisation steps will help business owners gain exposure in search, and will help digital markers add new techniques to their repertoire.

So let's dive in and explore some simple steps for search engine optimisation success.

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Topics: Search Engine Optimisation (SEO)

12 Sep

Autoplaying Ads vs. Pop-Up Ads: Which Ad Type Do People Hate More?

Posted by Rob Kendal on 12-Sep-2016 15:00:00

Urgh, adverts...don't you just hate them? Well it turns out that almost everyone hates adverts because they're interruptive, obnoxious, intrusive and everywhere. We refer to the intrusive, interruptive ads as 'outbound' because they are just that - outwardly facing, pushy, uninvited messages. 

Since the State of Inbound 2016 report is now available, we're going to look at the state of online advertising today, how it's affecting consumers and what they're doing to combat it. Oh, and settle the debate about which ad type people hate more...

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Topics: Inbound Marketing

02 Sep

How to write better marketing content and avoid the clickbait trap

Posted by Rob Kendal on 02-Sep-2016 15:32:54

If you've spent any time exploring marketing these days you'll no doubt be on the look out for any ways to improve the quality of your content; how to make your content more appealing to your audience and, in short, how to write better content.

Well, we've got some great tips in this article especially when it comes to avoiding producing content that puts your customers off. That's right, we're talking about you, Mr. Clickbait!

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Topics: Inbound Marketing Business Blogging

24 Aug

8 basic social media marketing mistakes to avoid [infographic]

Posted by Erika Dobson on 24-Aug-2016 13:46:48

With the amount of resources available to social media marketers, you’d think it would be easy to start the ball rolling with your social media marketing. However, this isn’t the case for many new marketers and businesses venturing into the social media sphere for the first time.

Trying to start up your social media marketing alone or in a hurry is usually where errors are introduced and mistakes are made.

We've got a great infographic to share from the clever folks at Digital Marketing Philippines that highlight some of the most common social media marketing mistakes to watch out for and improve.

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Topics: Social Media

12 Aug

5 free tools for online document management

Posted by Erika Dobson on 12-Aug-2016 08:40:03

The way that people create and manage documents is changing. More and more people are moving away from messy paperwork, contracts, lists or notes lying around their office desk.

But how can you make sure your documents are safe, don't get lost, and making digital copies of physical files is a smooth and reliable process? Well, you're in luck! We're going to examine 5 free tools for online document management.

This week, we're pleased to feature a guest article by the team at Investintech, a Canadian software development company doing clever things with PDF technology. 

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Topics: Guides & Infographics

08 Jun

5 tips for improving user experience on your website

Posted by Rob Kendal on 08-Jun-2016 10:53:01

Having a great looking website that really shows off your content, company, products and services is hugely important, but how many websites have you visited that despite doing a great job with the former list, manage to put you off because of a terrible user experience?

You load the site and parts are broken or not working quite right, maybe they're super slow, or even worse they just manage to hide the information you're looking for in some obscure place that's a nightmare to navigate!

By following our the tips in our article, you'll improve your users' experience and help show off your products and services to their best, keeping your visitors coming back for more.

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Topics: Website & Graphic Design Search Engine Optimisation (SEO)

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If you're looking to grow your business through reaching your target market, converting visitors, and generating more leads then we can help.

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