It's a question I get asked a lot, 'how long will it take before my web page starts seeing Google and other search engine keyword rank wins?'. The answer, unfortunately, is usually one of 'how long is a piece of string?'.
Fortunately, with a little help from a great infographi from The Website Group, we're going to take a look at a much better answer that won't leave you hanging.
Trying rank in Google is a game of many parts
There are many factors in play when it comes to deciding how long it takes to rank in Google, Bing and other search engines. It can include the type of content, the number of links to that content, the age of the content and even (as a recent experiment by HubSpot's own Matt Barby showed) the number of visits your content gets.
All of these (and more) factors give indicators to Google, Bing, et al, as to how relevant your particular website or content is to the person at the other end, the one doing the searching.
If you're new to the SEO game then we have a great article, beginners guide to search engine optimisation here.
So, no one knows how long it takes to rank on Google?
Well, no, not exactly; not outside of Google themselves that is. But, there is some good news in that there are of a experiments being carried out on a daily basis by 1000's of top search authorities, such as Moz and Ahrefs who can give very strong, clear paths of action that will lead to results for your business.
Ranking goals: the bad bits
Before we introduce the wonderful, detailed infographic from our friends over at The Website Group, it's best to manage some expectations about how well and how quickly your shiny new content will take to rank on Google.
For starters, almost all of the top ranking pages (i.e. those in slots 1-10) are, on average, more than 2-3 years old.
Also, good search engine optimisation is a long game. It's important as a natural, long lasting source of traffic for your website, but if you're pushing a new website or looking to avoid having to stump up for PPC or social media marketing, then you may well be going about it the wrong way.
Ranking goals: the good news!
But it's not all doom and gloom. With a steady, consistent approach to content, and tackling a range of related topics around your target, broad keywords and building strong links with other authoritative websites, you may be looking at anywhere from the 3-6 month mark upwards to start seeing a traffic increase from your efforts.
For newer domains and websites, it can be much easier to narrow your scope towards a content niche where there is less competition or by focussing your business more locally in a geographic sense. For example, it's likely much easier to rank for a local 'furniture store in York' than it will be to try to rank quickly for 'furniture store UK'.
So, let's get down to business and introduce the 'how long does it take to rank in Google' infographic. I hope you enjoy it.