It's been quite the year in 2016, but as we look to 2017 and beyond, it's always a good idea to get your marketing strategy in order for the upcoming weeks and months. We're very much about the use of tools and apps to aid our marketing and we've never lived in as golden an age as we do today.
Thanks to the clever folks at Smart Insights, we just had to share their stunning essential digital marketing tools for 2017, an infographic highlighting the best of breed tools and software platforms for the different parts of the inbound marketing lifecycle.
Using the right tools for the right job
Recent years have seen an explosion in the amount of marketing apps and tools that can help with anything from attracting traffic and generating leads, to moving prospects through your sales pipeline and everything in between. It's never been easier to find a problem and be able to solve it through cloud-based software solutions.
We use a lot of tools at CreatedRed Media for our marketing activities and services, as well as to keep internal communication and productivity high with platforms similar to Facebook's Workplace. So when we came across Smart Insight's essential digital marketing tools infographic, we had to shout about it.
Here's the graphic and we'll talk about our favourite digital marketing tools for 2017 after you've had a good look at it (Hint: there's a lot of information on there so you may want to right click and 'save image as...' to download it and view it a little more closely).
(Source: Smart Insights)
Infographic takeaways: our favourite tools
There are hundreds of marketing tools on the wheel up there, but we have first hand experience with quite a few of them and we thought we'd give a couple of them a shout out.
The major part of search engine optimisation is putting the time and energy in at the keyword research stage. Being able to get an idea of what content people are looking for is important and this will help give you the best chance of ranking for that content.
We have used Google's Keyword Planner, and even wrote an article about keyword research techniques that talks about SEMRush and UberSuggest as valuable platforms for digging into what keywords will yield great ranking results.
Analytics and insights
It's easy to get overwhelmed when it comes to analytics, but we try to keep things simple. Google analytics is still a key part of our monitoring, tracking and measuring tool belt. The only additions are HubSpot's own analytical suite (which helps close the loop on your sales and marketing reporting) and, more recently, Hotjar. Hotjar is a heatmapping tool at its core, but it goes much deeper than that when you get started.
At the more advanced end of things, Hotjar offers customer satisfaction surveys, live website usage recordings and much much more.
As a HubSpot Partner Agency, we might be forgiven for shouting about HubSpot here, but we can absolutely recommend it wholeheartedly for managing the entire content marketing lifecycle from creation to promotion to reporting and measuring the ROI at the other end.
Again, HubSpot offers a wealth of built in tools, social sharing, promotion and monitoring being one of them. However, for other cases we have used Hootsuite in the past. Although Hootsuite's interface is a little clunky for us, there is a reason that it's one of the most popular social media tools out there.
Buffer is definitely a firm favourite too. It focuses on the dedicated aspect of content scheduling and posting. It's a helpful addition to our social tools because of the simplicity and yet powerful features.