We've talked a lot in the past about how to create a customer profile for your business and how you can use customer profiles in different ways
Well, one great way to reach your target audience is by engaging with them on social media. But even the most active social users can find that their engagements and interactions with their follower base dips, or isn't as effective as it once was.
So just how can you increase your social media engagement? This time, we're going to look at different ways you can use visual posts, video, and imagery from emerging 2016 social media trends to boost your social media engagement and keep your audience coming back for more. We've also got a fantastic infographic by the good folks over at FanBridge who say it all with their image.
How to drive your social media engagement
Social media is an ever-evolving beast and keeping up with the changes and trends can be a full time job in itself and the sheer volume of data and user metrics can be overwhelming. The important thing to know is that there are a few easy things you can do to really start boosting your engagement, grow your follower base, and become a social media superstar.
Of course there are some staple bits of advice to check out such as how to run a successful social media campaign, how you can use Twitter hours to grow your network, and even take a look at Google Analytics to measure behaviours on your website if you're driving traffic there from your social accounts.
So let's dive into the main take away pieces of advice that the FanBridge infographic highlights.
Start with visuals
Images are so important when it comes to your social content. Using instagram for business alone can see much more engagement immediately as it is an entirely visually-led medium. In fact, the average Instagram engagement rates sit around 4% which is over 6x as much as Facebook and almost 14x more than Twitter!
Think about it from your point of view: how many posts do you scan over when they're just text? It doesn't have to be a visual masterpiece every time, but try to include as much relevant / related imagery as you can into your social posts.
Top tip: think about taking more snaps when you're out and about, at clients, on the way to a meeting. This way you'll build an image library of your own and have something to shout about on your social channels.
Build on visuals with video and gifs
If images create great social media engagement then videos and moving images (i.e. .gif files) are even better. Adverts with videos or cinemagraphs saw 60% more engagement. 60%! Whilst emails with .gifs in them commanded a 26% higher click rate than those without.
Again, it doesn't have to be a master work involving a sound director and production team, nor does it have to be Lord of the Rings in length, but a well lit video shot from your phone of something relevant and interesting is enough to capture the attention of your audience.
Top tip: if you've got a short video, but want to put it into a snappier, smaller format, try a site like giphy.com for creating gifs from images. These will play better in emails and work well for social advertising.
Try out livestreaming
Whether it's Snapchat, Periscope from Twitter, or Facebook's recent Live add-on, sharing live, of the moment video is here and looks like it's here to stay.
People are shifting more towards being immediately connected to brands and celebrities in real-time and the impressive figures from Periscope of a growing 10+ million daily active users mean it's a trend that can't be ignored.
Top tip: think about when the next good opportunity to share some live video with your audience might be and make it happen! It might be an exciting conference you're attending, or something you want to point out that jumps out at you whilst working that you want to share with your audience - some tips or tricks or helpful information.
Focus on mobile
The statistics to date show that there is a rough 50/50 split between desktop and mobile device usage for consuming content. It's not surprising given that the size and capabilities of tablets and phones has increased at a huge rate whilst the affordability is much more within reach for even the lowest of income households.
What this means for you is twofold:
- the mobile experience of your visitors can not be ignored or bolted on as an afterthought - they're equally important as traditional desktop users
- your content and social presence should be optimised for mobile
Top tip: when designing content, think about how it will be viewed on all devices and then test test test! Check out your social media avatars and banners on your phone, tablet, and laptop. How does it look? Does it need tweaking to work better on one channel?
Enhance your flat text
Whether you use images or not, even your basic text can use a bit of spit and polish. Emojis are now available on just about all Apple and Android devices making adding some to your content a doddle.
Emojis are a strange combination of text and imagery and are used in half of all Instagram uploads and studies highlighted that by using an Emoji within a post increased comments by 33%.
Top tip: don't over do Emojis - they're a tool like anything else - but if you can use them to drive home a point, illustrate something visually, or enhance some wordy content then go for it. You can also use them in email subjects now to make your emails stand out from the crowd.
2016 Social media marketing trends
Here is the really useful infographic by FanBridge from which our previous statistics and social media trends information is pulled. Have a read and give it a share if you find it useful.
Go boost your engagement and have a top social 2016
There are some definitely interesting trends emerging on social media with imagery and video being the front runners. Remember the top tips to help your social engagement and try adding some video to your social media channels.
- Start with visuals
- Build on visuals with video and gifs
- Try out livestreaming
- Focus on mobile
- Enhance your flat text