Rob Kendal

Rob has enjoyed a rewarding career in technology, from IT infrastructure through to software development, working with clients such as Virgin Holidays and the NHS. He understands the needs, challenges and logistics involved in making technology work for business and how to market it effectively.
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Recent Posts

30 Nov

The influence of Instagram for business

Posted by Rob Kendal on 30-Nov-2017 11:25:06

Social media can be one of the best sources of traffic for your website and can give buyers the opportunity to engage with your business in more personalised ways and in a manner that suits their particular buying habits

One of the most influential platforms out there today is Instagram and we have a brilliant infographic to share on the rise and rise of Instagram and how it's affecting buying decisions.

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Topics: Social Media

24 Nov

Lead generation without cold calling? Inbound Sales to the rescue

Posted by Rob Kendal on 24-Nov-2017 13:34:09

The term lead generation is quite synonymous with the term cold-calling. For years the two terms have gone hand in hand, conjuring images of banks of telesales agents furiously calling down their list in the hope that someone they speak to will buy and their targets will be made for another day...shudder.

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Topics: Lead Generation B2B Sales

16 Oct

How long to see search engine keyword rank success? [infographic]

Posted by Rob Kendal on 16-Oct-2017 09:49:59

It's a question I get asked a lot, 'how long will it take before my web page starts seeing Google and other search engine keyword rank wins?'. The answer, unfortunately, is usually one of 'how long is a piece of string?'.

Fortunately, with a little help from a great infographi from The Website Group, we're going to take a look at a much better answer that won't leave you hanging.

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Topics: Search Engine Optimisation (SEO)

09 May

Planning your marketing strategy for 2017

Posted by Rob Kendal on 09-May-2017 09:33:00

It's always a good idea to plan ahead. It works for the little things like shopping lists, meetings and appointments, and it works for the bigger things like business goals and marketing strategies. By setting time aside to work on your sales and marketing goals and plans now, you'll be confident that you'll hit them in 2017 and beyond.

Let's take a look at some helpful tips around the process of creating your marketing strategy for 2017.

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Topics: HubSpot Inbound Marketing

09 May

Marketing planning process: 11 steps to marketing strategy gold

Posted by Rob Kendal on 09-May-2017 09:08:00

There are lots of ways to plan out your company's marketing strategy, but the best marketing planning process will start with your goals (making them SMART of course!) and your customers.

We've unearthed a great infographic covering 11 steps and areas to consider in your marketing planning process to make sure you're exploring all the digital marketing avenues open to you when setting out on your next campaign or period of growth.

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Topics: Guides & Infographics

19 Apr

Improve conversion rate optimisation through better landing pages

Posted by Rob Kendal on 19-Apr-2017 12:09:47

If you've not discovered our active Facebook page yet (and why not?!) then head over there for regular tips and tricks on how to improve your marketing.

Our most recent video tackles the topic of what makes a great landing page. Landing pages are a fundamental part of any solid conversion rate optimisation (CRO) effort; get the landing page right at the start and it's an easier task to tweak and track what can make 'good' into 'great'. 

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Topics: Guides & Infographics Marketing Videos

22 Feb

How much does a small business website cost?

Posted by Rob Kendal on 22-Feb-2017 15:57:03

There are largely two camps of people who need a small business website: those starting out and in need of a web presence; and those who need their website refreshing/redesigning in line with new goals, business direction or to keep things up to date.

But just how much should your small business website design cost you? £200 or £20,000? Well it's complicated...We're going to take a look at why web design services cost what they do and how you can get the best value for money.

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Topics: Website & Graphic Design

17 Feb

Conversion rate optimisation: 9 easy ways to convert more visitors

Posted by Rob Kendal on 17-Feb-2017 15:24:36

A strong website is the cornerstone of any online marketing campaigns. If you're not selling directly through your website, via ecommerce, then your business website should be a large part of your lead generation strategy. The key to turning your visitors into leads for your sales department is through conversion points.

The art of getting your lead generation spot on, to maximise your conversion rates, is through a process called conversion rate optimisation. We've got a great infographic from our friends over at Start Blogging Online with 9 easy ways to do just that!

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Topics: Guides & Infographics Lead Generation

08 Feb

Improve your small business social media [infographic]

Posted by Rob Kendal on 08-Feb-2017 14:13:09

If there's one thing we love, it's social media. On a personal level, it's a great place to express your opinions, show off your personality and interact with your peers.

When it comes to small business social media, well, the sky's the limit! Putting your business out there on social media lets you show off your business expertise, gives people a behind the scenes look at your business and your brand's personality, and, not only that, but helps build leads and drive new business.

We're going to look at some simple do's and don't's to help you improve your small business social media presence.

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Topics: Social Media Guides & Infographics

03 Feb

Marketing events: 5 ways to improve event signups from lessons learned

Posted by Rob Kendal on 03-Feb-2017 07:15:00

We love events here at CreatedRed Towers. Whether it's a great local networking event, a casual meet-up (like our very own Leeds HubSpot User Group) or a business conference, they're all good ways to make new connections and generate some leads for your business.

When it comes to marketing events, let's take a look at some great lessons we've learned from organising and promoting our own successful event, to help you with yours. 

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Topics: Lead Generation

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About CreatedRed Media

We're a creative inbound marketing agency in the heart of Yorkshire ready to help B2B companies grow.

If you're looking to grow your business through reaching your target market, converting visitors, and generating more leads then we can help.

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