With the amount of resources available to social media marketers, you’d think it would be easy to start the ball rolling with your social media marketing. However, this isn’t the case for many new marketers and businesses venturing into the social media sphere for the first time.
Trying to start up your social media marketing alone or in a hurry is usually where errors are introduced and mistakes are made.
We've got a great infographic to share from the clever folks at Digital Marketing Philippines that highlight some of the most common social media marketing mistakes to watch out for and improve.
Common mistakes you can learn to avoid
Social media is a big deal. You can use it to promote products and services (in fact here's a fantastic guide to paid social media advertising from How's Business) and connect with your customers on platforms and channels that they enjoy using.
However, it's all too easy to rush into social media without planning ahead: how are you going to post content? What are you going to post? Which channels you should use? How will you measure your success?
To get the best from your social marketing there are some really simple things to watch out for and bear in mind as you go.
So, let's take a look at the helpful infographic by Digital Marketing Philippines that outlines 8 of the most common social media marketing mistakes to check.
The infographic highlights 8 of the most common gotchas when it comes to your social media marketing. Although the tips seem basic, by keeping them in mind, they might just stop stop social media marketers from damaging their marketing reputation.
To recap, here are the 8 mistakes to avoid:
- No social media strategy
Who are you targeting? On what platform? How will your brand's tone of voice appear? These are some of the things to consider when thinking about building out your social media strategy.
- Having accounts on too many platforms too soon
There are tons of social media platforms out there, but don't feel pressured to join them all in one fell swoop. Not all of them will be right for your business and overloading yourself too quickly can create more bad publicity than good.
- Paying for a fake following
We've all seen them, the accounts that promise 1000's of followers for a few pennies, but this is definitely something to avoid. You'd be far better served having 100 relevant followers that are genuinely interested in engaging with your company and using your services than 1000's of empty likes or follows.
- Constantly talking about your brand and nothing else
We're all in it for business, sure. But, your audience, especially on social media, expects a little more. They want to feel valued and want to be able to engage with your company and brand on a more personal level. Try to share some backstage / behind the scenes content for your company, maybe a special work event, or interesting video that helps your clients and prospective customers.
- Including irrelevant and excessive hashtags in your posts
Hashtags are great, without question. Having too many hashtasgs, however, change your post from informative and relevant to spammy and desperate. You can get away with more hashtags on platforms like Instagram, but the other social media networks such as Twitter, usually require only 2-3 at the most.
- Sharing/posting too much in a short period of time
Everyone likes content, but be judicious about what and when you share. Too many posts too often, whilst well-intentioned, can be off-putting to your audience. The best approach is to work out who your audience are by building up a strong buyer persona and then working out how much content they like to consume and how frequently.
- Not proofreading your posts
Communication is important and making sure your posts are in tip top shape when it comes to spelling and grammar is vital. We all make mistakes, but if you know you're a poor speller or you're not sure whether it's 'who' or 'whom' then get someone else to review your posts and double check everything. You might not catch everything, but you can be sure to minimise the glaring mistakes.
- Abandoning the ‘social’ side of social media
One of the main reasons to take your business onto social media is to deal with your customers old and new alike. Part of this means monitoring the chatter and messages on your accounts and keeping your visitors and followers happy by responding in a timely fashion to their requests.
Do more of what works and less of what doesn't
Following these basic tips on common social media marketing mistakes to avoid should steer you in the right direction of planning a successful social marketing campaign and help you improve reach, visitor engagement and boost your business leads.
What are your top mistakes to avoid when it comes to social media? Let us know in the comments.
Other social resources you might like
We have a number of other helpful guides on social media; take a look and see if they help you and your business out:
- 5 social media marketing tips for beginners and pros alike
- What's happening in social media: a guide to the latest trends
- How to run a successful social media campaign for your business