09 May

Planning your marketing strategy for 2017

Posted by Rob Kendal on 09-May-2017 09:33:00

It's always a good idea to plan ahead. It works for the little things like shopping lists, meetings and appointments, and it works for the bigger things like business goals and marketing strategies. By setting time aside to work on your sales and marketing goals and plans now, you'll be confident that you'll hit them in 2017 and beyond.

Let's take a look at some helpful tips around the process of creating your marketing strategy for 2017.

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Topics: HubSpot Inbound Marketing

09 May

Marketing planning process: 11 steps to marketing strategy gold

Posted by Rob Kendal on 09-May-2017 09:08:00

There are lots of ways to plan out your company's marketing strategy, but the best marketing planning process will start with your goals (making them SMART of course!) and your customers.

We've unearthed a great infographic covering 11 steps and areas to consider in your marketing planning process to make sure you're exploring all the digital marketing avenues open to you when setting out on your next campaign or period of growth.

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Topics: Guides & Infographics

19 Apr

Improve conversion rate optimisation through better landing pages

Posted by Rob Kendal on 19-Apr-2017 12:09:47

If you've not discovered our active Facebook page yet (and why not?!) then head over there for regular tips and tricks on how to improve your marketing.

Our most recent video tackles the topic of what makes a great landing page. Landing pages are a fundamental part of any solid conversion rate optimisation (CRO) effort; get the landing page right at the start and it's an easier task to tweak and track what can make 'good' into 'great'. 

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Topics: Guides & Infographics Marketing Videos

22 Feb

How much does a small business website cost?

Posted by Rob Kendal on 22-Feb-2017 15:57:03

There are largely two camps of people who need a small business website: those starting out and in need of a web presence; and those who need their website refreshing/redesigning in line with new goals, business direction or to keep things up to date.

But just how much should your small business website design cost you? £200 or £20,000? Well it's complicated...We're going to take a look at why web design services cost what they do and how you can get the best value for money.

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Topics: Website & Graphic Design

17 Feb

Conversion rate optimisation: 9 easy ways to convert more visitors

Posted by Rob Kendal on 17-Feb-2017 15:24:36

A strong website is the cornerstone of any online marketing campaigns. If you're not selling directly through your website, via ecommerce, then your business website should be a large part of your lead generation strategy. The key to turning your visitors into leads for your sales department is through conversion points.

The art of getting your lead generation spot on, to maximise your conversion rates, is through a process called conversion rate optimisation. We've got a great infographic from our friends over at Start Blogging Online with 9 easy ways to do just that!

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Topics: Guides & Infographics Lead Generation

08 Feb

Improve your small business social media [infographic]

Posted by Rob Kendal on 08-Feb-2017 14:13:09

If there's one thing we love, it's social media. On a personal level, it's a great place to express your opinions, show off your personality and interact with your peers.

When it comes to small business social media, well, the sky's the limit! Putting your business out there on social media lets you show off your business expertise, gives people a behind the scenes look at your business and your brand's personality, and, not only that, but helps build leads and drive new business.

We're going to look at some simple do's and don't's to help you improve your small business social media presence.

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Topics: Social Media Guides & Infographics

03 Feb

Marketing events: 5 ways to improve event signups from lessons learned

Posted by Rob Kendal on 03-Feb-2017 07:15:00

We love events here at CreatedRed Towers. Whether it's a great local networking event, a casual meet-up (like our very own Leeds HubSpot User Group) or a business conference, they're all good ways to make new connections and generate some leads for your business.

When it comes to marketing events, let's take a look at some great lessons we've learned from organising and promoting our own successful event, to help you with yours. 

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Topics: Lead Generation

02 Feb

Sales lead generation: 10 best practices for cold calling

Posted by Vicky Limerick on 02-Feb-2017 09:59:37

As we allow technology to take over our lives, many are asking when it's going to take over the world of sales. With social selling on the rise and tech savvy buyers purchasing online, I can literally hear the panic of headsets and and empty targets from my fellow salespeople.

The salesperson is far from becoming a extinct species, but we need to up our games if we're going to survive. Here, I've collected 10 of the best practices for cold-calling in sales lead generation.

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Topics: B2B Sales

26 Jan

Inbound marketing on a shoestring: learn inbound marketing for free

Posted by Rob Kendal on 26-Jan-2017 14:04:55

We're an inbound agency and we love all things inbound, let's just get that out of the way. We've seen the power that inbound has to attract more of your ideal customers and start better sales conversations.

However, although the inbound methodology is far from new, there's a definite lag in the UK market around understanding and harnessing the power of inbound. The two main barriers are lack of knowledge and agency management costs.

Well, here's the good news: we're going to show you how you can both learn more about inbound and how to learn inbound marketing for free - well, as close to free as possible.

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Topics: Inbound Marketing

20 Jan

Using social media for marketing: LinkedIn best practices

Posted by Rob Kendal on 20-Jan-2017 12:36:40

We love the good folks over at Sprout Social. They offer a market-leading social media platform and are all-round good guys. They also write a lot of helpful content around social media and how using social media for marketing can help drive leads and grow your network.

In our latest article, we're going to share an outstanding infographic of theirs on LinkedIn best practices - how to use it for your business and how LinkedIn can become a valuable tool in your marketing toolbox. 

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Topics: Social Media Guides & Infographics

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About CreatedRed Media

We're a creative inbound marketing agency in the heart of Yorkshire ready to help B2B companies grow.

If you're looking to grow your business through reaching your target market, converting visitors, and generating more leads then we can help.

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