We've unearthed a great infographic covering 11 steps and areas to consider in your marketing planning process to make sure you're exploring all the digital marketing avenues open to you when setting out on your next campaign or period of growth.Read More
If you've not discovered our active Facebook page yet (and why not?!) then head over there for regular tips and tricks on how to improve your marketing.
Our most recent video tackles the topic of what makes a great landing page. Landing pages are a fundamental part of any solid conversion rate optimisation (CRO) effort; get the landing page right at the start and it's an easier task to tweak and track what can make 'good' into 'great'.Read More
There are largely two camps of people who need a small business website: those starting out and in need of a web presence; and those who need their website refreshing/redesigning in line with new goals, business direction or to keep things up to date.
But just how much should your small business website design cost you? £200 or £20,000? Well it's complicated...We're going to take a look at why web design services cost what they do and how you can get the best value for money.
Topics: Website & Graphic Design
A strong website is the cornerstone of any online marketing campaigns. If you're not selling directly through your website, via ecommerce, then your business website should be a large part of your lead generation strategy. The key to turning your visitors into leads for your sales department is through conversion points.
The art of getting your lead generation spot on, to maximise your conversion rates, is through a process called conversion rate optimisation. We've got a great infographic from our friends over at Start Blogging Online with 9 easy ways to do just that!Read More
If there's one thing we love, it's social media. On a personal level, it's a great place to express your opinions, show off your personality and interact with your peers.
When it comes to small business social media, well, the sky's the limit! Putting your business out there on social media lets you show off your business expertise, gives people a behind the scenes look at your business and your brand's personality, and, not only that, but helps build leads and drive new business.
We're going to look at some simple do's and don't's to help you improve your small business social media presence.Read More
We love events here at CreatedRed Towers. Whether it's a great local networking event, a casual meet-up (like our very own Leeds HubSpot User Group) or a business conference, they're all good ways to make new connections and generate some leads for your business.
When it comes to marketing events, let's take a look at some great lessons we've learned from organising and promoting our own successful event, to help you with yours.Read More
Topics: Lead Generation
As we allow technology to take over our lives, many are asking when it's going to take over the world of sales. With social selling on the rise and tech savvy buyers purchasing online, I can literally hear the panic of headsets and and empty targets from my fellow salespeople.
The salesperson is far from becoming a extinct species, but we need to up our games if we're going to survive. Here, I've collected 10 of the best practices for cold-calling in sales lead generation.Read More
Topics: B2B Sales
We're an inbound agency and we love all things inbound, let's just get that out of the way. We've seen the power that inbound has to attract more of your ideal customers and start better sales conversations.
However, although the inbound methodology is far from new, there's a definite lag in the UK market around understanding and harnessing the power of inbound. The two main barriers are lack of knowledge and agency management costs.
Well, here's the good news: we're going to show you how you can both learn more about inbound and how to learn inbound marketing for free - well, as close to free as possible.Read More
Topics: Inbound Marketing
We love the good folks over at Sprout Social. They offer a market-leading social media platform and are all-round good guys. They also write a lot of helpful content around social media and how using social media for marketing can help drive leads and grow your network.
In our latest article, we're going to share an outstanding infographic of theirs on LinkedIn best practices - how to use it for your business and how LinkedIn can become a valuable tool in your marketing toolbox.Read More
In part 1 of our productivity hacking article, we talked about the system we use at CreatedRed Media, The 3 T's of superior productivity. Now, in the exciting conclusion, we'll be introducing another method that works for us and helps us squeeze the most out of every minute - the Want, Can, Have method.Read More
Topics: Guides & Infographics